WhatsApp in your app — via Meta or Twilio.
We integrate WhatsApp Business into your products, workflows and apps. Two paths depending on your context: Meta Cloud API (official, free) or Twilio (flexible, multi-channel). We've done both.
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Two approaches, one partner
Meta Cloud API and Twilio aren't opposites: they address different needs. We help you choose — and we master both.
Meta WhatsApp Cloud API
Official, free, direct
Avantages
- Official Meta API — no intermediary
- No per-message cost (outside conversation fees)
- Templates approved directly by Meta
- Native webhook for incoming messages
- Verified WhatsApp Business number
- Access to WhatsApp Business Manager
Limites
- Meta Business verification required
- Template approval process (~24h)
- Volume limits during warm-up period
Ideal for: chatbots, notifications, customer support, e-commerce
// Meta Cloud API webhook
POST /webhook/whatsapp
{
"entry": [{
"changes": [{
"value": {
"messages": [{
"from": "33600000000",
"type": "text",
"text": {
"body": "Bonjour, j'ai une question"
}
}]
}
}]
}]
}✓ Verified by Meta Business · Webhook signature validation
What we build for you
Chatbot, notifications, campaigns, support — we integrate WhatsApp where it creates the most value.
WhatsApp AI chatbot
Conversational assistant on WhatsApp: answers questions, qualifies leads, handles orders. Powered by GPT or Claude, integrated with your CRM.
Campaigns & broadcasts
Send targeted messages to your opt-in contacts: promotions, reminders, cart recovery. 5× higher open rate than email.
Transactional notifications
Order confirmations, delivery tracking, payment alerts, OTP codes — sent automatically via WhatsApp.
Centralized inbox (human handoff)
Full pipeline: bot → escalation to human agent → resolution. We build the inbox or integrate yours (HubSpot, Zendesk, Freshdesk).
SMS + WhatsApp fallback
Via Twilio: if WhatsApp isn't available, the message falls back to SMS automatically. Maximum coverage, zero lost messages.
Integration into your app
We integrate the WhatsApp API into your existing backend (Python, Node.js, PHP) or build a dedicated microservice.
From zero to WhatsApp in production
We handle the administrative complexity (Meta Business, numbers, templates) so you can focus on the product.
Solution choice
We analyze your context (volume, multi-channel, budget, timeline) and recommend Meta Cloud API, Twilio, or a combination of both.
Business verification
For Meta: we guide you through Business Manager verification. For Twilio: account creation, configuration, numbers and sub-accounts.
Templates & compliance
Writing and submitting message templates (HSM). We know Meta's rules — our templates get approved on the first try.
Development & integration
Webhook setup, incoming/outgoing message handling, conversation logic, CRM/e-commerce/ERP integrations.
Testing & go-live
End-to-end testing, progressive scaling (Meta warm-up), monitoring, alerts and integration documentation.
What's included
Frequently asked questions
WhatsApp Business, properly integrated into your product.
Free audit · First integration in < 2 weeks · Fixed price